An Exploratory Study of Stock Price Movements from Earnings Calls (arxiv.org)
Factors That Move Stock Prices Up and Down (investopedia.com)
Why on earth would an investor buy a company? Because it is making earnings and sales! Why would an investor buy a currency? They don't!!!! They only hedge it. This is why most traders lose. It is not them, it is the wrong market they are in.
This is one investment in a bucket of thousands!
3