Yes, lipstick sales are generally up, driven by the "lipstick effect" (affordable treats during economic uncertainty) and post-pandemic recovery, with strong growth in hydrating/natural formulas and bold shades, though some forecasts anticipate market shifts with new skincare-focused demands in 2025 and beyond.
Recent Trends & Performance
Recent Trends & Performance
- Post-Pandemic Boom: Sales surged as mask mandates lifted, with significant jumps (e.g., 48% in Q1 2022) as people returned to wearing makeup.
- "Lipstick Effect": In uncertain economic times (2024-2025), consumers buy inexpensive luxuries like lipstick for emotional comfort, boosting sales despite overall caution.
- Strong Growth Areas: Hydrating lip balms, oils, and glosses (up 21% YoY in 2025) are popular, alongside natural/vegan options and bold colors for self-expression, notes.
Market Outlook
- Projected Growth: The global lip product market is expected to grow significantly through 2030, with some forecasts projecting a compound annual growth rate (CAGR) of 4.7%.
- Shifting Preferences: While traditional lipstick sells, there's a rising demand for products with skincare benefits and sustainable packaging.
Key Takeaway
Lipstick sales remain robust, reflecting a mix of economic behavior and evolving consumer desires for self-care and bolder looks, even as the market diversifies into more treatment-focused products.
- Lipstick Sales Go Up When the Economy Tanks - Medium
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