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What will Tiger Woods' arrest mean for his sponsorship deals?
When Tiger Woods gets in trouble, there's a lot on the line. His Memorial Day arrest on suspicion of DUI doesn't just jeopardize his legacy. It could also tarnish his relationships with a host of big-name sponsors. Woods has deals with Nike (NKE), Bridgestone (BRDCY) Golf, Rolex, Monster Energy, TaylorMade and UpperDeck. He also represents Full Swing, which makes golf simulators, the Hero World Challenge golf tournament, and Kowa, which makes a back rub he endorses. A Nike spokesperson said on Tuesday that "there is no change to its relationship" with Woods. Rolex, Monster and Bridgestone have declined to comment. ... (full story)
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