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After SNB shock, 'Swiss Made' may mean more expensive
"Swiss Made" has traditionally stood for quality, precision and reliability. But after a shock move to scrap the cap on the franc, it could convey a less attractive message: Made more expensive. The decision by the Swiss National Bank, after three years of holding down the franc's value, was met with indignation by many small-to-mid size companies which now face lower revenue from exports. Unlike bigger multinationals based in the country, smaller companies tend to produce a higher proportion of their goods in Switzerland, meaning they lack the spread of costs in other currencies that could mitigate the franc's ... (full story)