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A Sweet Lesson in Price Perceptions
I have a confession to make: I love Talenti gelato. I often stop at Whole Foods to get a pint of Sea Salt Caramel. I consider it a guilty pleasure for two reasons: • I often eat the whole pint before I get home. • It’s $4.99 for ONE pint. That’s almost $40 a gallon, and just about every time I buy it, I think about how crazy it feels to spend that much on a pint of gelato. Then a few weeks ago, things changed. As I opened the freezer section, there was something new sitting next to my Talenti: Jeni’s Splendid Ice Creams. Jeni’s offers a Salty Caramel flavor! Then my eyes landed on the price: $11.99 a ... (full story)