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$400 for one pineapple: The rise of luxury fruit
Imagine you have $400 to spend on a luxury dining experience. You might treat yourself to a tin of premium caviar, a bottle or two of very fine wine or a multi-course meal at a high-end restaurant. Or you could blow it all on a single pineapple. The Rubyglow pineapple –— bred for its distinctive red exterior and its sweetness — costs $395.99 at Melissa’s Produce, a California-based seller of specialty fruit and veggies. It took Del Monte, a wholesaler which sells a variety of produce but specializes in pineapple, a decade and a half to develop the red-hued fruit. A limited crop was first available in China ... (full story)