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Morgan Stanley Analysts Count Sneakers in NYC’s Central Park
If someone showed particular interest in your sneakers in New York City’s Central Park, they may have been a Morgan Stanley analyst. The bank’s apparel researchers including Edouard Aubin spent last Sunday watching the shoe brands of more than 250 joggers. The study’s “anecdotal” findings were of particular interest for Adidas AG, they said in a note to clients. Runners wearing the German apparel maker’s shoes in the study represented only about half of research group Euromonitor’s estimate of an 11% share for Adidas in the sports footwear market. The finding implies that Adidas has made little progress ... (full story)