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American jobs are returning but an ugly summer still looms
For the Evinrude Motor Company it all started with a boy, a girl, a lake, a rowboat and some ice cream. It looks like it is going to end with an economic crisis born out of a pandemic. In 1906, according to company legend, founder Ole Evinrude was having a picnic with his future wife, Bess, on the banks of Lake Okauchee near Milwaukee one steamy summer day when she asked whether he would row across the lake to fetch her some ice cream. So off the Norwegian-born Evinrude went in a rowboat. Tired and hot, on the way back the young engineer struck an idea: An engine “to row this fandangled thing,” as a 1934 obituary ... (full story)
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