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Popular YouTube channel Dude Perfect scores more than $100 million investment
Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital. The investment will support Dude Perfect’s exploration of new strategic opportunities and expansion beyond the creator economy. “We’re really excited to try to unlock some of the vision and stuff that we were afraid would only be dreams up to this point,” says Coby Cotton, a co-founder at Dude Perfect. “We’re really just looking to scale a lot of the things that up ... (full story)