-
December Holiday Rush for Half of U.S. Shoppers
Although holiday sales and shopping start well before the official beginning of the holiday season, December still brings a rush of holiday shopping. About half (49%) say they will do all or most of their holiday shopping this month, and fully nine in 10 will buy at least some gifts in December. Overall, 16% of holiday shoppers say they will do “all” of their holiday shopping in December, 33% will do “most” of it, and 42% will do “some” of it. Only 8% of those surveyed said they would be finished with their holiday shopping before December began. These results are based on the Nov. 1-14 Shopify-Gallup ... (full story)