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Pricier Vehicles Seen Driving Rebound in U.S. Auto Market
Demand for higher-priced vehicles from retail buyers at the end of 2020 helped lift U.S. auto sales out of a springtime slump and buffered the impact of a sharp drop in fleet sales to rental-car companies. Automakers likely sold about 15.9 million new vehicles on a seasonally adjusted annualized rate basis in December, down 4.7% from a year ago, according to an average of five market researcher forecasts. Unexpectedly strong retail sales in the third and fourth quarters are likely to have bolstered the market despite an uncertain economic outlook and the lingering pandemic. Most automakers, including General Motors ... (full story)