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The Super-Rich Are Buying Luxury Online Like Never Before
Mass market retailers aren’t the only ones betting on a banner online holiday sales season. Christie’s auction house has launched its worldwide “Luxury Week” with beefed up offerings to meet this year’s record demand. (Week this year is a loose designation, given that some of the sales have already started, and many last through mid-December.) “This year we’ve seen a 200% increase in the number of [online] sales,” for November and December says Caroline Ervin, a head of e-commerce for Christie’s jewelry department. Last year, Christies hosted just four online-only luxury sales in the same ... (full story)