Joe Staton, Client Strategy Director at GfK, says: “With all measures falling across the board this month, we revert to the Overall Index Score of -13 that we saw four times already this year. Perhaps scores clustered around -13 are to be the ‘New Normal’ for consumer confidence? "While UK consumers continue to remain concerned about the wider economy, over which the woman or man in the street has no control, of greater worry are the falls in the measures for personal finance. These better reflect our hopes and fears for our everyday financial futures and this, coupled with a decline in the Major Purchase Index, could ... (full story)