The “Ice Bucket Challenge” became a global phenomenon in the summer of 2014. Participants lined up to have a bucket of ice water poured over their heads, with videos spreading virally across social media. Everyone from politicians to executives, athletes, rock stars and even elephants did it (sans the ice), raising awareness of the neuromuscular disease amyotrophic lateral sclerosis (ALS) and generating donations to the cause in the process. Much of the money raised, about $115 million, went to the nonprofit ALS Association, an unprecedented amount of money for a U.S. nonprofit, of which only a small percentage bring ... (full story)