Why Do You Trade? I believe that a prime ingredient for success in any endeavor is the right motivation. One question I like to ask new students early on in class is why they want to trade. This question is very important because so many people fail in this business partly because they lack the drive to persist through the inevitable tough times that are derived from trading. The obvious answer to this question of why someone would want to trade is to make a lot of money. My experience with traders that focus all their attention on money, however, is that their drive to make money causes them to be lax in their risk ... (full story)