Overall shop price inflation slowed to 2.8% in July from 2.9% in June. Food inflation slowed to 5.2% in July from 5.7% in June. Non-food inflation was unchanged in July at 1.3%. Stephen Robertson, British Retail Consortium Director General, said: "The fall in overall shop price inflation came almost entirely from food. "Good crops of seasonal fresh fruit and vegetables boosting supplies and cheaper animal feed easing the pressure on meat prices were the prime reasons food inflation fell, offering some respite to squeezed household budgets. "Customers have adapted their shopping habits to higher levels of inflation ... (full story)