Price rises in British shops have slowed to their lowest rate of growth since October, according to the British Retail Consortium. The BRC said on Tuesday that prices rose 6.9 per cent in the year to August, down from 8.4 per cent in July. The main reason was that prices of fresh food were increasing less rapidly, the BRC said. Fresh food inflation slowed to 11.6 per cent in August, down from 14.3 per cent in July. The BRC added that inflation for non-food items was unchanged at 4.7 per cent this month. "Better news for consumers as shop price inflation in August eased to its lowest level since October ... (full story)