Instagram is not only one of the biggest social media platforms, it’s also one of the most profitable for high profile creators. Despite having fewer users than platforms like Facebook and YouTube, Instagram’s higher engagement rate gives it one of the highest advertising costs. In 2023, average ad prices on Instagram were estimated at $3.56 cost per click, ahead of every platform except LinkedIn. For the celebrities with the most followers on Instagram, and the brands trying to profit from their followers, that translates into million-dollar costs for some sponsored posts. Pablo Alvarez has visualized Instagram’s ... (full story)