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China Reminds New Zealand Not to Take Positive Brand For Granted

From bnnbloomberg.ca

Beijing has reminded Wellington of New Zealand’s reliance on China as a trading partner, saying the South Pacific nation’s positive clean, green brand shouldn’t be “taken for granted.” “In China, there is widespread cognizance of New Zealand as a green, clean, open and friendly country,” China’s Ambassador to New Zealand, Wang Xiaolong, said in a speech posted late Wednesday on the Embassy’s website. “This very positive national branding is one of the most valuable assets of our relationship, and arguably the most potent marketing tool for all products and services from New Zealand,” he said, adding both countries ... (full story)

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