The easiest button to press in the world is the one marked “Sell.” It’s a salve for your emotional distress, especially when facing volatile, disruptive stock markets. Panic selling might ease your upset stomach or help you sleep better, but it wreaks havoc on your portfolio. The challenge of liquidating equities: How do you get back in? When? What determines your repurchase decision? What metrics do you base this Buy upon? 1 We discussed why Human nature makes this so difficult on Bloomberg TV yesterday. My experience about this was influenced by the investor behavior I observed during the 2008-09 financial crisis, ... (full story)