The business of Shohei Ohtani
From axios.com
Shohei Ohtani is an MVP candidate on the field, and his new exclusive memorabilia deal with Fanatics reflects his exploding off-field value. By the numbers: Ohtani's $6 million in annual endorsements is already tops in MLB, per Forbes, thanks to his two-way stardom and popularity in two of the world's biggest markets. • Merchandise: 28% of All-Star sales last week in Denver comprised Ohtani merchandise. • Trading cards: Through mid-June, his trading card value had the highest year-to-date return of any athlete. • Social media: He's one of just a handful of active MLB players with over 1 million Instagram followers. ...
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