Fishermen are to rename two of their biggest exports in a bid to attract British consumers after post-Brexit difficulties selling to the EU. Megrim sole is to be sold as Cornish sole, with spider crab being rebranded as Cornish King crab. It is being driven by the Cornish Fish Producers Organisation (CFPO) after research with chefs and consumers. Paul Trebilcock from the CFPO said: "There is something about the names that has negative connotations." Both species primarily rely on exports to Europe, which he explained that "in the current climate is not a pleasant experience". "The two species are particularly ... (full story)