Dislikedlol...thats all over my head brother...I'm just an old commodities trader...Ignored
Their goal was to put out a corporate bond trading platform, for the buy side and to inventory match against each other. Good idea, great tech, deepest pockets to pull it off. Trouble was, nobody trusted putting their ax sheets, to say nothing of their inventories or their portfolios, where they weren't sure that they couldn't be seen by their competition.
I remember a guy who worked for EJV telling me that "while they (the partners) really don't like or trust each other, they all like money more" so it would go. He was wrong.