Mylan Pharmaceuticals, which has been in the hot seat for hiking the price of its EpiPen anaphylaxis treatment beyond the reach of some patients, ran dozens of ads during NBC’s Olympics coverage to raise awareness of food allergies and push patients to talk to their doctors about treatments. The ad doesn’t mention EpiPens — but since EpiPens are, by far, the dominant anaphylaxis treatment, it’s a safe bet they’d be the first option for many physicians. And the ad drives consumers to an allergy awareness website that links in just a few clicks to the EpiPen site. Mylan bought $1.7 million worth of airtime during NBC’s ... (full story)