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February Marks The 34th Consecutive Month of Shop Price Deflation

From brc.org.uk

 Overall shop prices reported deflation of 2.0% in February from 1.8% in January.  Food returned to deflationary territory, falling 0.4% in February from January's 0.1% rise.  On a 12-month average basis, the Shop Price Index reported deflation of 1.8%.  Non-food deflation remained at 3.0% for the third consecutive month. BRC Chief Executive, Helen Dickinson OBE, said: "Another fall in shop prices was seen in February, down 2.0 per cent compared with a year ago and a further fall on the numbers we saw in January as competition in the industry continues apace. This now marks the 34th consecutive month of price ... (full story)

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