•Year-on-year estimates of the quantity bought in the retail industry continued to show growth for the 20th consecutive month. In November 2014, the quantity bought increased by 6.4% compared with November 2013. This was the highest year-on-year increase since May 2004 when it grew by 6.9%. •The underlying pattern in the three-month on three-month movement in the quantity bought continued to show growth for the 21st consecutive month increasing by 1.1%. This was the longest period of sustained growth since November 2007 when there were 25 periods of consecutive growth. •On the month, the quantity bought increased by ... (full story)