Overall shop prices reported deflation for the sixteenth consecutive month, decelerating to 1.6% in August from 1.9% in July. The deceleration in the overall SPI figure has broken the four month declining trend. Food inflation remained at 0.3% in August – the lowest ever recorded. Non-food reported deceleration in deflation of 2.9% in August from 3.3% in July. Helen Dickinson, British Retail Consortium Director General, said: "Shop prices reported deflation of 1.6 per cent in August and marked sixteen consecutive months of falling shop prices for consumers. Clearly retailers are continuing to help drive down the ... (full story)