Let's face it, many hedge funds follow a seemingly standard equation for naming their firm. As such, we thought it would be fun to create an exercise: how to name your hedge fund. Naming your hedge fund can be boiled down to a very simple formula: Step 1. Based on past precedent, your firm should be named after one of the following: - Predatory animals. Real world examples: Tiger Management, Lion Fund. Suggested: Honey Badger Partners, because honey badgers don't give a shit. - A tree (preferably a big one). Ex: Oaktree, Lone Pine, Sequoia, Fir Tree. Available: The Entire Rainforest LLC. - Some type of rock or stone. ... (full story)