-
The Market Is Not Rigged Against Your Investment Success - Your Brain Is
The human brain is reasonably well adapted to confrontation – we need only look at the “fight or flight” response which, through a surge in adrenaline not only jumpstarts alertness but also immediately prepares musculature for physical defense. What the brain doesn’t like, possibly above all other stimulus, is randomness, the consistent concern that some superior, little-understood force like disease, lightning or an overhead leopard could pop out of the sky at any time. SOAT described it thusly: “from the time we stood on two legs, exposing our internal organs in a way unlike any other mammal, the human ... (full story)