Ferrari SpA has begun offering personal touches like cashmere-covered seats and gold-colored exteriors for customers who find that cars like the $410,000 620-horsepower 599 GTB aren’t quite special enough. The “tailor made” personalization program, which started last month, aims to add 20 percent to 60 percent to the price of a car as the Fiat SpA (F) unit looks to pad profit after capping deliveries, according to the Maranello, Italy-based company. “Being different is important for Ferrari buyers as these cars are all about status,” said Rebecca Lindland, a IHS analyst in Norwalk, Connecticut. “It’s like showing up ... (full story)