The second-richest and most powerful media company in the world*, Bloomberg LLC, has announced the next phase in its global world-domination plan: Killing financial TV giant CNBC. Bloomberg's new marketing push paints CNBC as the home of yelling polemicists -- and Bloomberg as the font of rationality. “We want to be the most influential business television station there is,” Trevor Fellows, the head of ad sales for the Bloomberg Media Group tells the NYT. “Television has become the home for radical opinions,” Mr. Fellows said. “We’re fiercely independent, fiercely rational.” (full story)