For decades, Red Lobster has been the ultimate in fast-casual seafood dining. But a recent corporate decision to offer as much endless shrimp as patrons could eat has proven to be a catastrophe: Americans ate so much shrimp that it cost the company $11 million. According to The Washington Post, the news came during an earnings call in November with Ludovic Regis Henri Garnier, the CFO of Red Lobster stakeholder Thai Union Group. “We knew the price was cheap, but the idea was to bring more traffic in the restaurants,” Garnier said during the teleconference. “So we wanted to boost our traffic, and it didn’t work.” ... (full story)