Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value. Coca-Cola shares dropped from $56.17 to $55.22 after Ronaldo moved two Coke bottles out of view and picked up a bottle of water before Portugal’s match against Hungary on Monday. Market value for the company dropped from $242 billion to $238 billion – a $4 billion plunge. “Agua!” the soccer superstar exclaimed. Agua means water in Portuguese. Coca-Cola is one of the sponsors for the UEFA EURO 2020 tournament and a statement from the company reviewed by the ... (full story)