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Russian Bank Whose Ads Feature Bruce Willis Gets a Bailout
ussia’s Trust Bank’s glittering Hollywood heyday seems to have been supplanted by a distinctly chillier episode. The private lender, known across Russia for advertisements featuring Die Hard megastar Bruce Willis, on Monday became one of the latest and largest causalities of Russia’s economic woes, calling in the central bank for a bailout to the tune of 30 billion rubles ($532 million). In case you need a refresher on those ads, or have never seen then, here are shots from the a campaign that still appear on rotation on the lender’s website. Advertisements feature Mr. Willis alongside quotes, such as ... (full story)