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China's auto industry wastes no time coaxing drivers back to showrooms after lockdown
China’s auto industry has gone from zero to sixty in its post-pandemic campaign drive, with manufacturers and dealers quick to woo back lockdown-weary consumers through campaigns as unusual as a makeup-promoting personality touting car leasing.Social media celebrity Lipstick King urged millions of fans on a live-streamed shopping show to sign up to a lease deal for General Motors Co’s (GM.N) Cadillac CT4 compact sedan. “This color has the sense of ‘I’m in charge’ independence,” he said, displaying a scale model of a chocolate-colored CT4. The plug is just one part of an eruption of promotional campaigns ... (full story)