OANDA names footballer Robert Lewandowski as global brand ambassador
Multi-asset trading services provider OANDA has selected Robert Lewandowski as its global brand ambassador.
The world-class footballer plays as a striker for La Liga club FC Barcelona and captains the Polish national team. Recognised for his professionalism, positioning, technique, and finishing, Lewandowski is regarded as one of the best strikers of his generation, as well as one of the most successful players in Bundesliga and Bayern Munich history. A prolific goalscorer, he has scored over 600 goals for club and country and earned a huge fan base across the globe.
“Robert Lewandowski is the ultimate professional. His playing style, which is strategic, precise, and trustworthy, fits in perfectly with OANDA’s ‘smarter trading’ brand promise,” said Darren Moffett, Chief Marketing Officer at OANDA.
The association with Lewandowski stems from a long-term marketing strategy to drive recognition for the OANDA brand.
Further commenting, Moffett added, “We wanted a brand ambassador who reflected the spirit of our brand—it had to be a master in his own field, known for his professionalism, and with a global appeal. Robert is the perfect fit.”
As part of the partnership, Lewandowski will feature in a number of global, multimedia campaigns, as the face and voice of OANDA. This is designed to communicate OANDA’s brand purpose of creating smarter trading experiences.
“I am very excited to partner with OANDA, one of the world’s leading online trading groups: we share a passion to be our best. Preparation, focus, and skill are crucial for success on the pitch, just as they are in finance.” Robert Lewandowski said.