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What Is the US Consumer Doing…?
My long-standing skepticism about survey data has reached the point where I feel compelled to comment on the current state of the art. While it is always risky to ignore broad, deep, and reliable surveys, I’m following up on a few prior sentiment posts. First off, we are not discussing online surveys; those are easily gamed and worthless. Rather, I am discussing the regular surveys that come to people through their landlines, texts, and mobile phones. WhoTF answers these? Who has the time or interest to respond to a random person calling you and interrupting whatever you’re doing to ask a series of questions ... (full story)